Artwork

I was creating artwork and designing a long time before I officially started my career.

From my late teens I was always creating birthday cards and little books for friends and family. I was then able to gain enough experience to land my first job as a junior. The team I worked with were renowned for their accuracy and quality. Skills I adopted and pride myself on today.

Fast forward many, many years, I now work on a wide range of campaigns throughout multiple sectors. My experience covers the full range of artwork and design, such as; brochures, POS, press and trade adverts, mailers and leaflets, exhibition panels and walls, digital banners and product packaging which can be quite complex dealing with cutter guides, spot colours, printing techniques and materials not to mention the impossible task of fitting legal information into small spaces whilst remaining legible and not ruining the design. I’ve relaunched companies with new logos and general branding with usage guidelines, and advanced existing branding to then apply this to other areas of the clients business.

If you have a creative task that needs building from concept through to output, or you just need someone to sense check your artwork before sending it off to print, then I’d really welcome your brief. My skill set should cover all of your requirements.

Press Ads

Artwork from creative and resize if necessary adding bleed and type requirements set by the publication.
Sometimes this would involve reducing ink density on the images too.

Greenalls

TRIPPED - Press Advertising Campaign

Greenalls

FLAVOUR - Press Advertising Campaign

CLIENT: QUINTESSENTIAL BRANDS
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

FRYS

The gambler Iceland advert

CLIENT: LIVE KINDLY
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

Pukka Tea

Range advert for biofood

CLIENT: PUKKA
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

Packaging

Violife Vioblock 1KG

Flat artwork for Vioblock 1kg packaging with 3D visualisation.
Starting from a creative visual, I was given the correct copy to place onto this pack.
Having to fit all text and logo elements within the restraints of the cutter guide, adhering to the guidelines for minimum sizing and legibility.
I had to retouch the butter curl and edit the shadow to allow this to sit correctly over the pack colouring.
Then I put this together to create a 3D pack visual at several angles.

CLIENT: VIOLIFE PROFESSIONAL
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

Sea Magik

Spa Find was a premium Spa branded skincare which was mainly only sold to trade clients through spas. However Sea Magik was now expanding it’s presence in retail. It was time to bring the two brands together and so Sea Magik Pro was born.
The link to water and sea was important and these products needed to retain their professional and premium appearance.

CLIENT: SEA MAGIK
ARTWORK & DESIGN: ABI ALDOUS

Toast'd Toast'd

Toast’d

Marshmallow Toast and Dip kits - box artwork
Applying the Toast’d designs to the box artwork, allowing for the folds and making print compliant.

CLIENT: TOAST'D
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

GLASS DESIGN

I had to turn this design into artwork within the cutter for the glass. Making sure where the two edges meet would make sense and moving elements about to fit around the logo.
NB. Green background to show white areas Actual design was transparent to work with the glass and its contents.

CLIENT: QUINTESSENTIAL BRANDS
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

ANGEL DELIGHT

Artworking through each design concept, then creating print ready artwork.
Allowing for exclusion zones, legal requirements, type size print specifications and creating barcodes.
This was also challenged by the print restrictions on colour specifications.

CLIENT: PREMIER FOODS
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

Brochures / DM / Leaflets

Marshall Tufflex

This is a huge catalogue which is updated every 1-2 years, full of all the models which are available that year.
It requires real attention to detail whilst inputing the models and all their specifications across each section.
A continuous challenge to fit all products in within a clear and interesting layout. New images had to be cut-out, so they could sit on the pages overlapping areas where needed. Then general updates to existing text, and rejigging sections throughout.
Then this would be prepared for print, including working out the new spine width and adjusting accordingly.

CLIENT: MARSHALL TUFFLEX
AGENCY: THE DRUMMER AGENCY
ARTWORK: ABI ALDOUS

Markforged

Digital Forge Platform
This mailer was designed to promote their range of 3D industrial printers.
I was tasked with artworking this from creative concept, making sure all the folds worked, that elements came together correctly when the mailer was open and also folded.
Then I created paper mockups to check this all worked, and then a 3D mockup image for the client to see before sending this off to print.

CLIENT: MARKFORGED
AGENCY: SWC PARTNERSHIP
ARTWORK: ABI ALDOUS

VIOLIFE - RECIPE CARDS

These come to me as mostly finished creative, with some final text or image amends.
Then I would do a general sense check through all the images and across the file setup, add shadows where needed and then artwork these ready for printing.

CLIENT: VIOLIFE PROFESSIONAL
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

Web Banners / Social Banners

Flora Web banners

Artwork to creative to new size, add shading or lightening to image to hold text comfortably, prepare for print.

CLIENT: VIOLIFE PROFESSIONAL
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

POS

Bloom

Supermarket POS
Bloom Gin were doing a takeover of part of the supermarket shelving with their Gin.
They needed Shelf strips, Aisle fins, then backboards too. These would come to me as finished creative files, and I would artwork them ready to be sent to the printers.

CLIENT: QUINTESSENTIAL BRANDS
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

GREENALLS - LIDL

Artwork Christmas shipper design. Creating snowflake illustrations to tie in with the ad campaigns running at the time.
Once this is set up as artwork create a mockup visual.

CLIENT: QUINTESSENTIAL BRANDS
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

Large Format / Panels exhibitions

NATURE POSITIVE

Using guidelines set by the panel suppliers, I joined a team to help artwork these huge panels for the Dubai Cop 28 event.
They required upscaling images to allow for a decent output once printed at a large scale. Some elements needed cutting out to allow them to overlay the graphics as per the original designs. The turn around for this job was very fast, so accuracy and speed was important.

CLIENT: NATURE POSITIVE
AGENCY: MSQ SUSTAIN
ARTWORK & RETOUCH: ABI ALDOUS

VIOLIFE

Artwork and prepare for printing.

VIOLIFE

Artworking of multiple panels for the Violife Professional Stand.

CLIENT: VIOLIFE PROFESSIONAL
AGENCY: CATCH A FIRE AGENCY
ARTWORK: ABI ALDOUS

Presentations

Early Diagnosis of Epilepsy in Childhood

Design a course based on information and graphs given by leading Pediatricians running the course.
I designed the course slides, accompanying workbook, video, certificates and the branding. Tying in loosely with the course sponsor BioMarin.
This course was delivered natiorwide by two doctors in a bid to educate different regions into adonting a new pathway to dagnose epileosy in children and saving lives.

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